
Five Essays: Issues of Internet Textuality is written and published by majors in the Literature and Language Program at The Richard Stockton College of New Jersey. It is the first in what we hope will be an occasional series of academic e-zines. The first essay, "The Shift From Print Media to Electronic Media Presents a New Challenge to Old Rules," describes the negative and positive effects of the internet as they pertain to publishing. It attempts to sort through changes to copyright and public domain. "The Literary Canon: Its Past, Present, and Future" tackles the difficult task of discussing the term "canon" in its historical and present-day senses. It concludes by suggesting ways the Internet will change "canonicity" in the future. "Reading and Writing Today" discusses various changes that electronic writing has brought to reading and writing. "Fiction and Literature on the Net" suggests that the conventions of literature shift when literature is created expressly for the internet. "Gender Issues on the Internet" focusses sharply on advertising on the internet, then shifts to a discussion of gender- swapping, pointing out major changes that the internet brings to our culture.
The Shift From Print Media to Electronic Media Presents a New Challenge to Old Rules
The Literary Canon: Its Past, Present, and Future
Reading and Writing Today
Fiction and Literature on the Net
Gender Issues on the Internet
Dyson, Esther.(January, 1995).Intellectual Property on the Net..
Johnson, David.(April 4,1994).Barbed Wire Fences in Cyberspace:The Threat Posed by Calls for Ownership of Transactional Information..
Kim, Yong-Chan. (1997).Copyright & Internet..
Seltzer, Richard.(Feb. 1994). The Public Domain and the Worldwide Web--Keep the Frontier Open..
Templeton, Brad.(1994).10 Big Myths about Copyrights Explained..
This essay was completed on 7 October 1997 with the combined efforts of Rachelle Benigno, Shannon King, and Carlisa Russell. The project was completed for a class in which the three were enrolled titled, Introduction to Research in Literature at Richard Stockton College. All three literature students, they chose the topic willingly and submit for your reading the following.
Tell them all
we won't put up with your words
and low wages one more day.
Those meek who were blessed
are nothing
but meat and potato eaters,
never salsa or any spice.
Those timid are sagging in the soul
and those poor who will inherit the earth
already work it
so take shelter
take shelter you
because we are thundering and beating on floors
and this is how walls have fallen in other cities
This poem is taken from Arnold Krupat's book Ethnocentrism. The poem embodies the feeling of the drowning voices that echo in every aspect of our culture, the voices that have been historically silenced by the dominant hierarchy of the White Eurocentric male. This hierarchy, in respect to the literary canon, has, in the past, robbed most students of a well-rounded view of literature. What is meant by a well-rounded view of literature is a diverse look at literature which allows room for works of literature that challenge Western concepts of truth and beauty to be viewed as well as traditional canon-legitimized literature. If scholastic curriculums stay the same, America will continue to produce a society with a warped perception of what is good and what is best. The outcome of this perception is the prevailing concept that the thoughts and ideas of the White Eurocentric male are best. In 1997, we simply cannot continue brainwashing young people.
Introduction to Literature
British Literature
American Literature
Chaucer,or other major authors
Shakespeare
European Literature.
Since the changes last year at Stockton the literature requirements are now as follows:
Literary Methodologies
Introduction to Research in Literature
Senior Seminar.
One group that has been receiving the literary shaft for generations is women. The female gender has taken the back burner for far too long. Feminists are greatly concerned with the absence of women from the literary canon. They have offered possible solutions to the problem such as Abandoning the canon, Changing the canon's definition, or Creating an alternative tradition (Stockton). Kathryn B. Stockton has written an essay discussing the overview of the literary canon, as well as her input for the future. In regards to the breakdown of the canon, Stockton writes, "It does not solve the truly difficult question that remains: who should we teach and how shall we decide?" (Stockton).
Like women, other ethnic and racial groups who have been excluded by the canon are now striving for recognition. Stockton writes, "Belonging to the canon confers status, social, political, economic, aesthetic . . . belonging to the canon is a guarantee of quality" (Stockton). Simply because minority writers were not included in the curriculum most of us were taught, does not prove them nonexistent or without merit. If the canon is to survive in the future, it will have to be completely transformed. However, other methods of reading and teaching are on the rise which may kick the canon habit. Technology is having a vast affect on the literary world.
Turning to the future of the literary canon, there is one important factor which needs attention: the Internet. Questions on how it is going to affect the canon, negative or positive, have begun to surface. Every moment, more and more information is added to the Internet. The question remains, how much of it is literature and how much of it is garbage. With hypertext classrooms on the rise, the whole concept of education is changing.
Along with advances in technology comes change; traditional skills inevitably change. But do they really change? Instead of using a pen, one moves a device known as a mouse around a little pad. Instead of copying things into one's notebook, there are electronic notepads. The concept, however, remains the same. Whether the classroom is wooden or electronic, the act of learning is no different. On the other hand, curricula are changing. On the Internet, there is no need to waste time waiting for the approval of a publisher to achieve printing privileges. Virtually anyone, youngster and adult alike, can attain some cyberspace and put their self-glorified works onto the Internet for millions to read. This will, as Stockton proposes, cause us to try to decide what exactly we teach and the methods we shall use to do so.
With the literary canon already on the decline because of its exclusiveness, the Internet could wipe-out the idea of the canon completely. Some, however, argue that the opposite is likely to happen. With the growing amount of literature, the need for an "authoritative list" will grow. The need for someone to root through the garbage and see what is actually significant to the literary field is already on the rise. Paul John Barnette Jr. has already developed the The Western Canon, which he explains is "to provide a single location where the Internet community can come and find links to the most important written works of western civilization" (Barnette).
Also with the rise of hypertext language has come a new genre of literature known as cyberpunk. This is a politically-based genre which is rapidly on the rise. According to the article entitled The Politics of Cyberpunk, ". . . If you've seen Blade Runner, Fortress, Robocop, Terminator, or Lawnmower Man, you know the cutting edge of cyberchic" (Cyberpunk). This is just a peek into the future of not only literature but our society as well. On the other hand, there are groups who look at the Internet as a means of long-awaited freedom. Elliot McGucken has written an article entitled How the WWW is Enabling the Conservative Literary Revolution. McGucken's article deals with how the Internet can be used as a tool against the liberals and preserve the Western Canon. McGucken writes, "The WWW is allowing us to liberate literature from the liberals' vise-like death grip by fostering a free marketplace of ideas where only words that mean things will survive" (McGucken).
The problem with sites such as McGucken's and the Cyberpunk page is that the reader or viewer is trusting someone else's opinion. This is very canonesque. Still, there is a need to trust someone, somewhere. There simply is not enough time to read everything. Because time is precious, it should also not be wasted on literary works that do not appeal to or benefit us in some way. The most plausible solution (or the start of one) is the plea for a new tradition.
How then can we as, perhaps, future teachers come to an agreement on what should be taught and what should be cast aside? Using the Internet it may be very easy to merely steer children in the direction we deem fit. Literature is already becoming redefined by this spectacular device. The Western Canon will most-likely be replaced by some other tradition. Perhaps the Internet Canon, a master list of published works with sub-divisions for every genre of literature, will come about. It would be very convenient to click on one source that will ultimately take you to any of the literatures on the Internet and allow you as the reader/viewer to decide whether it is a great work or not. On the other hand, the Internet and hypertext classrooms may be just another period of literature which my great-grandchildren will call "hypertextualism."
Barnette Jr., John Paul
Cyberpunk
Landow, George
McGucken, Elliot
Norton and Company
Rubio, Steven
Stockton, Karen
Voorwinde, Stephen
Hypertext refers to all forms of electronic text, a new information technology, and a mode of publication. Hypertext is non-sequential writing text that branches and allows choices to the reader, best read at an interactive screen. As popularly conceived, this is a series of text chunks connected by links which offer the reader different pathways. (Landow)
Zach Mason, Kim Glenn, and Giovanna DiDino
Before the invention of the printing press, literature as we know it was nearly non-existent. Use of books was a privilege reserved for the rich, and the poor relied on the art of oral storytelling. Since the introduction of the printing press nothing has had a greater impact on fiction and literature than electronic media. Over the past decade the internet has grown exponentially from a tiny network of colleges to a worldwide community. Thanks to the internet, computers allow us to communicate with people from different parts of the world with extreme facility. The internet has opened up a whole new world for authors and readers. With its revolutionary influence, the internet has also modified literature, bringing a radical change to the way of thinking and writing of many authors. Coming across many forms of hypertext, it's easy to notice the difference between fiction and literature on the net and the traditional form.
One of the ways that fiction and literature on-line differs from conventional "book" literature is its interactive nature, its hypertextuality. In fact, this research project itself is an example of hypertext, "jumping" from one web page of text to another. The reader simply clicks on a highlighted word, and he will be brought to a different page. This means that the reader can start to read a story and, as it goes along, pick which direction he wants the story to go. For example, children stories can be made fun and actually have the child involved physically and mentally within the story. There is an interesting site on "Star Wars"; since this film series has become popular once again, this is a place where fans of the movie can read different stories and pick and choose their endings. In addition, hyperlinks can be used to give background information on a certain character, location, or event. For example, the reader can click on a name of a person or a room and get a description on the respective selection. With all of this interactivity, it makes the reader more interested in the reading and it could be a good way to get children to read more. If this is the case, then putting something like Shakespeare on-line would be beneficial for children in getting them to read some of the classics early in life. Someone would have to change the prose to make it a bit more "child friendly," but it would be a step forward in educating our children. This can be done through hyperlinks on the many characters, places, or words that may be unknown to the child or anyone reading it.
Interactive advertisements are also becoming popular on the net. There are sites where an individual or a company can buy endings to different stories so they can put their advertisement somewhere within the story. The one main source which was found on this topic is called Mind's Eye. About 430 people or companies are registered users with this site.
Another difference between traditional literature and net literature is the style. HTML code, the formatting of the web, has not always allowed indenting of paragraphs; in order to start a new paragraph, it has been necessary to skip a line. Some on-line short stories give the impression of reading an everyday dialogue. The use of common expressions ("old school") and contractions ("I'se") is often present. Authors seem to write their thoughts as soon as they come to mind, without following a precise organization. They give us the impression of improvising. There's also a noticeable presence of repetitions, typical of oral dialogue. An example of all these characteristics can be found in the short story: "On writing..." by Ben Blanchard. The author seems to be giving a speech, but it's written down and we are able to read it.
Even the subject matter of fiction on the net is common. Daily events that hold no universal importance are the focus of much literature on the net. Subjects that, traditionally, authors would never think of writing about are found. In traditional fiction, before an author can write a book, a poem or tell a story, he has to gather the most information he can (sometimes even travel to find it), he has to pre-organize his thoughts and then start writing. If his work does not satisfy him, he has to re-write it. After that, he still has to make sure that the language he used is proper and the paragraphs are well defined. Authors on the net do not seem to research before writing their works. In the story "The green ice" by Virginia Miste, the subject matter is very simple; the story takes place in Macy's. There is no search for higher tasks or moral teaching as in traditional fiction.
Even poetry has changed on the net, although at a first glance poetic structure remains familiar. For example, in the poem "Lightning Bugs" by jah, there is something that would never be found in a traditional poem. In between the lines the author adds personal expressions as "ya know," or "I Say" and, as in the prose, he seems to be having a conversation with someone. Here as in the prose, there are a lot of repetitions (star-star, then-then) which suggest a lack of revision.
The internet has also spawned a new form of literary criticism. On-line readers can immediately respond with their thoughts on poems for the author to read (who can in turn respond to the reader). This is a luxury, or hardship, not available to traditional fiction. In "paper" fiction, once the author releases his or her product, that is the end of the "tweaking" process. With on-line fiction the author can constantly make changes and fix something anytime he or she desires. Another important difference compared to traditional literature is that the author seeks help. He asks for comments from his readers in order to modify a certain word that may not be to their liking.
The internet gives us a much easier way to become a writer. It's only necessary to rent a space and immediately you're published. This is inexpensive compared to the expensive procedures and the stress a writer has to go through to be published in the traditional sense. Maybe this is something that in the future, somehow, the net will change too. There are many advantages on the internet for publishing. Almost anyone can get something published on the net, it just takes a bit of computer knowledge and actually having something to put on the net. There is tons of poetry, even literature like comics books, which is put on the internet everyday. Of course, if someone has something published on the internet, it does not mean that what they are writing about is any good. That is one disadvantage to reading things on the net. One has to be a thoughtful reader; readers have to judge for themselves whether net literature is well written.
Also, there are publications that are created expressly for the internet such as e-zines and comic books. E-zines are magazines that can only be seen on the internet, and are mostly geared towards computer related subjects. A list of several e-zines can be seen here. On-line comic books are relatively rare on the internet, so they can easily be seen without swimming through an endless stream of text. This is a smart way for would-be comic creators who cannot get their foot in the door of a "paper" publisher.
On the net, literature has already lost much of its didactic character and its rules. It has become more accessible. In the future maybe we won't even need to step out of our house to go to the library. Perhaps the net will have every single book of every single library in a mechanical version. It is quite overwhelming to think of where all this technology is going and to think what is going to become of it in the future. Why should we waste all that energy in turning a page or risking a paper cut when we can just click on a certain icon to read a book? More and more stories and novels are being put on-line every day, and it seems much easier to click up a book on your computer than to actually go down to the library to take one out. It probably would be a bit tiring to sit in front of the computer and read Milton's Paradise Lost, but soon, computer companies will come up with a hand held tiny screen which will make reading such works a pleasure.
Even with all of this technology appearing so quickly, however, regular fiction and literature are not in any danger. The traditional text will always be around. Even if computers dominate the world, some readers will always prefer to cuddle up on a cold night with a blanket and a good book rather than a computer.
Throughout the past few years the internet has changed the way many people in the world live. It has made it easier to find information, communicate with others, and most of all it has turned the advertising community upside down. Traditional advertising has been eclipsed by the prejudice-free computer. This has greatly affected gender-geared advertising, because ads considered offensive or risqué by so called family television networks cannot be boycotted . The internet cannot stop people from seeing what they want to see. There are many web pages which play to the "ordinary" gender roles, heterosexual male and female, but now homosexuals and transsexuals can experience advertising that is directed towards them. The internet allows the people that advertise such things to remain fairly anonymous, sparing them prejudice. This changes the entire face of gender roles as we know them. This new technology makes it possible for one to advertise themselves on the internet through personal web pages. It allows people to advertise themselves in any way that they choose, for example, a 50 year old man can describe himself as a 20 year old woman. This ability to disguise oneself makes it possible to experience things from a different perspective. This is shown through the MOOS and MUDS. By using this different perspective people can better understand different genders. The internet has drastically expanded gender roles, opening up new avenues for everyone.
Although there have been many changes, traditional gender based advertising is still present on the internet. Magazines and advertising have remained the same from print to computer screen. On-line you can still find basic male / female advertising as shown in these examples:
playboy.com
The world's most popular male magazine!
beerismylife.com
A male geared site relating to all of the breweries in the United States and other countries.
digiweb.com
Links to magazines of female interest.
fashion911.com
Links to the world fashion industry.
These sites show that traditional advertising is still present on the internet; there is nothing in these sites that you will not see at your neighborhood newsstand. Playboy magazine and beer commercials have become a way of life, or at least a familiar acquaintance for most men, and they are not widely protested. The sites that are related to women are also traditionally female aspects. There are links to female magazines, such as Cosmopolitan and Glamour, which are subscribed to by an astounding number of women. The fashion industry is also related to women, and what you will see in these sites you may well see on a billboard. In this area the internet has not changed advertising.
One major change in advertising is that of homosexual and transsexual geared media. These were once views that were made silent by public advertising, and boycotted by network television and high circulation magazines. Using the internet it is now possible for people to advertise without facing prejudice. On-line people can be more open about their sexuality, not having to deal with possibly violent face to face confrontation.
Tstar is one of the many examples of transsexual geared web sites. In this you can browse through articles and advertisements in the privacy of your own home. This allows those who have the tendency to stray from public "norms" to experiment with alternate lifestyles. You will not see Tstar magazine in Cumberland Farms: the people of the United States would be up in arms if that were to happen. This is simply one of the examples in which people are free to be whomever or whatever they desire on the internet. Unlike real life people on the internet have the ability to hide their "true" identity behind their computer screen.
No matter your gender, age, race, while on-line you can be whomever you want. This brings us to the most highly talked about gender issue on-line, gender-switching. In the past all forms of communication, i.e. face to face, telephone, have made it obvious to know the gender of the other person with whom you are communicating through the sound of their voice or personal appearance. With the popular use of personal computers comes a new highly used form of communication. We do not know of many people who are not connected to an internet server. Computers give people the opportunity to browse the web, talk in chat rooms, or e-mail friends from around the world. This fairly new concept offers us a range of opportunity that we never had before, one of the most interesting is gender switching.
How many of us have thought about what it is like to be a member of the opposite sex (or wanted to switch). It is natural to wonder how the other half really lives. People are constantly commenting on how much easier the other sex has it; the grass is always greener on the other side. Now in the twentieth century we are fortunate enough to have technology which allows people to experience rather than merely observe what it feels like to be the opposite gender or have no gender at all.
Although the three basic on-line genders are male, female and neutral, while communicating on-line we can be anything we choose; men can easily be women, women can be men, we can change our age, race, and attitude. These opportunities have both good and bad aspects to them.
In his article "Do Boys Just Wanna Have Fun" John Suler, Ph.D. told about a college senior who met a girl on-line. When he started to fall in love with her he insisted they talk on the phone, only to find out this "girl" was a fifty year old man. In cases such as this the ability to switch gender is taken advantage of.
We are not suggesting this is a negative ability we have; when not taken advantage of the effects are beneficial. A fine example of this is shown through the results of a survey by Gladys We. The findings show that 88% of people feel that communication between men and women is much easier on-line than face to face. Both sexes feel that women have more of a "presence" on-line and that it is easier for women to make their voices heard, partly due to the fact that they can finish a thought without being interrupted. I find this to be true because I, like many women, am passive in conversations.
Another advantage is that women can change their gender in order to gain more respect from the men they are talking with. Let's face it, when a women goes on-line she usually has to deal with excessive hellos and sexual innuendoes from men. Despite the fact that computer networking systems obscure physical characteristics, many women find that gender follows them into the on-line community, and sets a tone for their public and private interactions there, to such an extent that some women purposefully choose gender neutral identities, or refrain from expressing their opinions (Truong). As a man she has the ability to bypass prejudices and have an intellectual conversation like she planned.
On the other hand, being a female on-line (whether you are or not) can be fun. Women can easily flirt with men and get all the attention they desire. People, both male and female, enjoy the attention paid to female characters. Male players will often log on as female characters and behave suggestively, further encouraging sexual advances. Pavel Curtis has noted that the most promiscuous and sexually aggressive women are usually played by men. If you meet a character named "FabulousHotBabe," she is almost certainly a he in real life (Bruckman).
In her essay "Gender Swapping on the Internet, Amy Bruckman concludes that gender swapping is an extreme example of a fundamental fact: the network is in the process of changing not just how we work, but how we think of ourselves and ultimately, who we are. On the internet we can be whomever we choose, masculine or feminine; but this even goes beyond gender. We can reach into the darkest part of our soul to become even the most vile character. Through the internet one cannot be punished the way they would be in actual circumstances.
Online we do not have to wear the masks we so often wear in real life. If one has tendencies to stray from the "norm" the internet is the ideal place to do so. In many aspects we are lucky to have these opportunities. We are not given many chances to reinvent our lives, but on-line we have the ability as many times as we would like. This is a fascinating concept and when not taken advantage, one that is sure to open the doors to many new experiences.
The internet has opened up the world to a whole new form of advertising. Magazines and advertisers have taken over the internet. There is the more traditional advertising, as well as a new breed of advertising and web sites that cater to alternative lifestyles. Men and women have learned the freedom of a gender free internet, where they are able to advertise themselves as anything they choose. Gender on the internet is now what you make of it.